Strategies and Plans Adopted by Businesses in the Recession Essay Example for Free

Strategies and Plans Adopted by Businesses in the Recession Essay The long-term strategies and short-term plans adopted by businesses in the recession The recession has different impacts/effects on businesses/organizations as all businesses do not operate in the same market/sector. This causes the need for businesses to come up with strategies and plans for business survival. Strategies and plans adopted by businesses are tactics developed by businesses to aid them reach a particular goal/target. Plans adopted by businesses help them look ahead, focus on key points and prepare for opportunities and problems. Then strategies are developed to assist the aim of the plan to eliminate or reduce flaws to make sure the plan is carried out successfully. Burger King (BK) and McDonald’s (McD’s) although both operating in the restaurant/fast food market, they both dealt with the recession differently. BK planned to increase sales by drawing in more customers and survive through a pricing strategy change and investments. They sold some of their products at a loss in order to cope with the recession as consumers were looking for cheaper value meals. I think the purpose of this plan was to increase the profitability of the business. This forced competitors to sell their products at a loss to try and increase sales and stop BK from benefiting from the current recession as it has a well-known brand name which spelt trouble for smaller competitor businesses. BK’s low price strategy was heavily skewed towards poorer economic groups in the US who have been hit particularly badly by unemployment this made their prices reasonable and affordable by all income groups. Focusing on customers from the poorer economic group might have helped boost sales as they and other customers not hit by unemployment would be able to make purchases without great concern. As BK’s sales during the 2006 trading period was weak, they invested $3m to strengthen its UK operation and a marketing push has since paid off. Part of the investment was put towards the development of products which as a result Angus Burgers and the spiced up Angry Whopper were created. A spokesman said these products have played well which means their strategy worked and the investment wasn’t in vain as they achieved a 13% rise in quarterly profits to $50. 2m (? 31. 7m) as stated by guardian. co. uk. BK’s menu remains unchanged centred on burgers, fries and fizzy drinks trying to gain more sales from repeat customers. Being narrowly focused in the recession is not such a good idea as the whole economy is affected by the recession even though it has a greater impact on some groups. BK’s strategy is a dangerous strategy because they are relying heavily on old repeat customers. If those customers changed their taste, it would have a huge impact on BK’s sales and solutions to their situation could be being used by McDonalds leaving BK with no room to improve their performance. The best way to go about a situation like this is to focus on a strategy that would benefit and target everyone bearing in mind the areas which have been heavily affected to assist in controlling price levels. Using the full potential of the business/extension strategies could help save a business from a recession. This could create a loss in the short run but the business can recoup its costs in the long run if successful. However, McD’s approach to the current recession is different compared to the plans and strategies adopted by BK. BK is narrowly focused compared to McD’s as McD’s provides a variety of menus like the breakfast and the kids meal menu. McDs has diversified into salads, Panini’s and cappuccinos in the hope of satisfying so-called soccer mums which is a strategy to attracts more customers. By diversifying its products, McD’s is able to attract different types of customers like healthy eaters and regular caffeine takers. This expansion of product range strategy widens their target customers range allowing them to increase sales and market share. British Airways (BA) operating in the airline market tackles the recession completely different from McD’s and BK. During the recession, according to BA’s first half (April September) pre-tax profit and loss chart, their profits dropped dramatically from roughly ? 610m to ? 50m according to the chart given in the period 07/08 to 08/09 which is around the time the recession begun. They went on to make a further loss of ? 292 Million in the 09/10 period. This sparked a cause for concern. BAA adopted a short-term plan which was heavily centred on the workforce as the airport’s operator was believed to be overstaffed. They decided to reduce the number of staffs and advice some workers to work for free in order to cut labour cost expenditure (inc. Bonuses and allowances) to reduce the loss their making to stay in the competition. Chief executive Willie Walsh and 800 workers agreed to work for nothing voluntary in the month of July to help the company survive and reduce expenditure. This strategy although would help, it brings disadvantages. From this plan, their employer name brand will be affected as a lot of the staff will be unsatisfied causing the union to get involve and also affecting BAA’s operations which in turn affects their customers as the airline will not be operating effectively and running smoothly causing disturbances and leaving customers displeased. The recession causes businesses to come up with plans and strategies in order to survive and stay in the competition. BK, McD’s and BA all adapted different plans and strategies to survive. BK remained firmly rooted in their burgers, fries and fizzy drinks menu, reduced their pricing levels, invested in the launch of new products and marketing and also, targeted those hugely affected by the recession to gain sales by reducing their prices for some products for the population with a low income; charging both high and low prices in other words their pricing strategy was universal pricing (appealing to everyone upper, middle and lower class). Their rivals adopted a different strategy and plan although they both operate in the same market. McDonald’s diversified their products – introducing new products to target other types of consumers i. e. â€Å"soccer mums† as it already has menu’s which targets other consumers like children and healthy eaters. Also, they ran plenty of bargains and distributed gazillions of coupons which played a good part in their survival. BA was making a huge loss so they reduced the amount of employees as a means of cutting expenditure to help them survive. This strategy caused complications for their operations which left customers dissatisfied during the crisis and also the trade union decided to get involved as some of BA’s staff disagreed to the changes that was to take place.

Unilever SWOT and PESTLE analysis

Unilever SWOT and PESTLE analysis Company background and mission statement Unilever is a global company that can trace its origins to 1929, when a merger between a Dutch margarine manufacturer and a British soap maker was negotiated (Jones, 2002). Given the distinct sectors in which the two organisations were located, the merger was considered somewhat of a ‘curiosity’ (Jones, 2002, online), but it set the stage for a multinational corporation producing a wide portfolio of goods. Some of the world’s most recognised brands are produced by the company, including Surf, Lipton, Dove, Lynx, Magnum and Hellmann’s. Today, Unilever is one of Europe’s largest companies, and in terms of sales, it is the third-largest consumer goods firm in the world, after Nestle and Procter and Gamble (Thain and Bradley, 2014). The company has been floated twice, and is a constituent of the FTSE 100 Index and the AEX Index. The stated aim of the company is to â€Å"provide people the world over with products that are good for them and good for others† (Unilever, 2014, online). Strategic Audit A strategic audit comprises a systematic and comprehensive evaluation of a company’s business environment and internal assets. There are two key elements to the audit: the external environment and the internal environment. The external environment identifies issues concerned with customers and competition, and examines the social, economic, technological, environmental political and legal elements impacting the business. A typical tool used at this stage is the PESTLE analysis. The internal analysis focuses on the resources the company possesses, such as the product distribution, product portfolio, sales and profit margins. A typical tool used at this stage is the SWOT analysis, in which the strengths and weaknesses, and the advantages and disadvantages of a company compared to its competitors are listed. Below, these tools are in turn applied to Unilever. The External Environment PESTLE analysis The PESTLE framework below analyses the political, economic, social, technological, legal and environmental dynamics of the environment in which Unilever operates. Political Unilever is co-headquartered in London and Amsterdam. Both the Dutch and the British political systems are in a time of flux. The British government currently comprises the first coalition government in the post-war period, with another expected after the General Election in 2015 (Taylor-Gooby and Stoker, 2011), while in the Netherlands, coalitions are standard. Such governmental frameworks have important implications for the conduct of business, for there tend to be policy ebbs and flows over short periods of time. For instance, in the Netherlands, the rate of Value Added Tax (VAT) for businesses has changed three times since 2010 (Wolf, 2014). Both the United Kingdom and the Netherlands are original members of the European Union (EU) which facilitates trade among member states by the harmonisation of certain rules relating to business and the removal of trade barriers. There is some political impetus in both countries, however to leave the EU. For instance, in 2012, the prime minister of the Netherlands, Mark Rutte, threatened to pull the country out of the Eurozone as a means of easing the local Dutch economy (Dutch News, 2014), while in the UK there is a lobby for a referendum on EU membership. Exiting the EU would have massive implications for a co-headquartered business like Unilever. For this reason, Unilever has been vocal about its preference for both countries to remain in the Union (The Guardian, 2014). There is growing political unrest in the Middle East, and while Unilever does not currently operate there, 53 per cent of its business comes from developing markets (Unilever, 2014), and globalisation means that it may not be shielded from the effects of conflict and instability overseas. For example, in 2012, oil prices reached unprecedented levels (Smith, 2014). This is a matter of concern for the company because it directly impacts on transportation costs. Economic Shoppers in Europe are still suffering from the effects of the longest and deepest recession in the post-war period. Data from Eurostat shows that household consumption fell drastically across Europe following the recession, and while there has been some recovery in recent years, household consumption is still not back to its pre-2008 level (Gerstberger and Yaneva, 2013). In addition, unemployment has risen and wages have stagnated in several of the economies in which Unilever supplies consumers. Low household consumption, high unemployment and falling wages bring about drops in consumer demand which adversely affect manufacturers like Unilever. During recessions, households tend to cut back on non-essentials, which might impact some parts of the companys product portfolio. While the West has suffered from the financial crisis, economies in other areas, such as Latin America and China, are booming, providing considerable opportunities for the company. For instance, in 2013, sales of the companys products to emerging markets grew by 8.7 per cent (The Guardian, 2014). Social Life expectancy has been increasing over time in wealthy nations. For instance, in the UK in 1980, life expectancy stood at 70.4 years for men and 79.8 for women. By 2010, it had increased to 79.3 years and 83.6 years, respectively for men and women (Blossfeld, Buchholz, and Kurz, 2011). At the same time, the fertility rate has been falling over time. The increase in life expectancy and a below replacement fertility rate coupled with the ageing of the so-called ‘baby boom’ generation (those born between 1946 and 1965) are accelerating population ageing. The UK government has estimated that the proportion of the population aged 30 and under is set to fall, while the proportion aged 60 and above will increase. By 2034, it is estimated that 23 per cent of the British population will be aged 65, while just 18 per cent will be aged 16 or below (Office for National Statistics, 2009). There are important ramifications of the ageing population for businesses like Unilever. Firstly, there are likely to be changes in the structure of demand in future. Older people have unique needs and desires that will need to be met by Unilever. For instance, there is a greater demand for frozen ‘ready meals’ by older people (Ahlgren, Gustafsson and Hall, 2004) which will directly impact Unilever’s ‘Sara Lee’ brand. Secondly, there may be labour shortages in the future. Expanding businesses like Unilever will need to respond to this by encouraging workers to work longer or recruiting migrant workers (Maestas and Zissimopoulos, 2010) As a direct result of some high profile public campaigns, people are becoming more health and ethically conscious. This has led to an increase in demand for ethically produced and healthy products and heightened concern regarding genetically modified goods. This trend has already had a direct impact on Unilever’s product portfolio, with sales of two of its margarine brands (I Can’t Believe its Not Butter and Flora) seemingly in free-fall (The Guardian, 2014) Technological Increasingly, consumers, particularly younger individuals, utilise social media, retailing websites and mobile forms of communication to connect with retailers, to discuss with members of their social networks their purchasing decisions, and to review past purchases (Sashi, 2012). This means that consumables companies like Unilever need to harness the Internet and mobile technologies in accessing these customers. For instance, a growing number of companies now include social networking websites such as Facebook and micro-blogging sites like Twitter in their promotion mix as a means of engaging their current consumer base and recruiting new customers. At the same time, constant connectivity makes the selling environment for consumer products increasingly competitive. The readiness of product price and promotional information, the ability of shoppers to access online stores quickly and the aggregation of online content and offline information all mean that, in the digital age, firms like Unilever must carefully craft their marketing activity (Sashi, 2012). Legal Unilever has a presence in some 190 countries worldwide which means that it must abide by their national laws. The extent of the company’s multinational activity means that it must devote considerable resources to scanning the legal horizon and ensuring that it responds to changes accordingly. There have been significant legislative changes in the area of people management. For instance, across Europe many countries have enacted anti-discrimination laws which companies like Unilever must adhere to. In the United Kingdom, under the provisions of the Equality Act 2010, businesses are not allowed to discriminate against individuals on the basis of factors such as gender, age, disability, religion and ethnicity in their recruitment, selection, training and promotional practices (Hyman, Klarsfeld, Ng, and Haq, 2012). Legal frameworks have also been put in place as a response to the ageing of the population (Maestas and Zissimopoulos, 2010). For instance, the mandatory age of retirement has been removed in both the UK and the Netherlands, which means that Unilever can no longer compel employees to retire once they reach the age of 65. Large companies also must put adequate pension provisions for workers in place under a new British scheme, which has a direct impact on business costs Environmental There is increasing political impetus to respond to environmental degradation, and the onus is on large manufacturers like Unilever to use fewer resources and produce less waste. In Europe, a major development affecting the company is the establishment of the European Union Emissions Trading System (EU ETS), which was set up in 2005 as part of a concerted and collaborative attempt to reduce carbon emissions under the requirements of the Kyoto Protocol. The EU ETS is a system under which polluters emissions are ‘capped’; in order to pollute more, manufacturers must purchase credits from other polluters. Participation in the EU ETS is mandatory for all large factories and plants that produce more than 25 thousand metric tons of carbon dioxide and that use ammonia or petrochemicals (Ellerman, Converey and Perthuis, 2010). The Internal Environment SWOT analysis The second element of a strategic audit is an analysis of the internal mechanisms of the business. This part of the paper uses a SWOT analysis to identify and critically examine the strengths, weaknesses, opportunities and threats facing Unilever Strengths The size of the company is its major strength. Unilever manufactures more than 400 brands which it sells to some 190 countries (Unilever, 2014, the Guardian, 2014). In addition, it employs over 167,000 people and expends 928 million euros on research and development annually (Unilever, 2013). In terms of performance, the company has bucked recent economic trends. In 2013, the company reported profit growth of 9 per cent over the previous year, reporting a net profit of  £4.4 billion. In addition, global sales grew by over 4 per cent that year, with sales to emerging economies growing by 8.7 per cent (the Guardian, 2014). As well as its sheer size, a major source of strength for Unilever is its longevity and brand recognition. The company has been in existence since 1929 and is the world’s oldest multinational enterprise (Thain and Bradley, 2014) Another strength of the company is its geographical spread. Unlike some consumable manufacturers, which are headquartered in just one country and found on just one public index, Unilever has headquarters in two countries, is floated on two indexes and is secondarily floated on the New York Stock Exchange. Another of the company’s strength is its human capital. Human capital is the volume of skills, knowledge, experience and competencies embodied in individuals that staff and run the business. This is important for there is a good deal of empirical research that links high levels of human capital with firm performance (Huselid, Jackson and Schuler, 1997). The company’s chief executive officer, Paul Polman, who held senior positions at both of the companys major competitors, Nestle and Procter and Gamble, has been termed a ‘rainmaker’ that has taken the company from strength to strength (The Telegraph, 2014). On taking the reins in 2009, Polman set out a plan to double the size of the business, to double sales to  £80 billion and to boost efforts at environmentalism and sustainability. Weaknesses Some analysts have argued that the companys broad product portfolio is a source of weakness (the Guardian, 2014). The firm produces goods in four broad product categories – cleaning agents, food, personal care products and beverages. It is argued that such a broad portfolio can prevent the business from focusing its marketing efforts appropriately (Putsis and Bayus, 2001). Thus, in order to consolidate its activities, the company may need to divest some brands or product ranges in the future. Indeed, the company already seems to be taking steps in this regard, selling popular brands Peparami, Slim-Fast, Ragu and Bertolli in 2014 (The Telegraph, 2014). In addition, most of brands produced by the company are multinational brands which may prevent them from being tailored to the needs of local markets. A further weakness of the product line concerns the prices offered to consumers. The prices of Unilever brands are generally higher than those of its competitors (Thain and Bradley, 2014). The company has explained that prices are high to represent the quality of the goods, while analysts have attributed the high prices to the enormous amount the company spends on research and development and its massive marketing budget (Thain and Bradley, 2014). In 2010 alone, Unilever spent 6 billion euros on advertising, and today, the company is one of the world’s largest purchasers of advertising media (The Telegraph, 2011). Threats The company is facing a number of threats, particularly from competitors, the market and consumers. Firstly, while Unilever’s broad product portfolio might be conceived as unusual, it is not unique in this respect. Procter and Gamble and Nestle have very similar business models and product lines (Thain and Bradley, 2014). Indeed, in terms of sales, Unilever is outperformed by both of these competitors. A large proportion of Unilever’s products are premium brands aimed at consumers with relatively high levels of disposable income. This might be considered a threat in the context of the current economic downturn. Increased financial uncertainty might lead households to move away from these brands to own-brand and lower value products, negatively affecting both net sales and sales margins. Food prices have risen substantially worldwide (Headey and Fan, 2008). This represents a significant threat to the company because it must pass the cost of food inflation to customers in order to maintain current profit margins. This might explain why the firm’s CEO is starting to consider refocusing the company strategy on alternative product lines, such as sundries or hard lines (The Guardian, 2014) Although the company has a stated aim to double its sales levels, analysts have noted that the company is still far short of accomplishing that aim. As the Telegraph (2014, online) notes, â€Å"the acquisitions of TRESemmà © shampoo maker Alberto Culver and Radox bath foam have added almost â‚ ¬3bn in turnover†¦However, these deals have hardly moved the needle and Unilever is still sitting on a big pile of cash. With growth slowing in emerging markets where 60pc of the group’s sales are generated, investors may start pushing for Unilever’s leader to be a bit bolder if he is to reach his ambitious â‚ ¬80bn sales goal†. In the context of the recent economic downturn, there have been some demergers and sell-offs in some of the sectors in which Unilever operates. While in some cases this has proven to be an opportunity for the company (for instance, the firm has recently been able to purchase top hair care brand TRESemmà ©), it also poses a threat should any of these product lines fall into the hands of its competitors. For instance, the 2008 purchase of shaving brand Gillette by Procter and Gamble immediately made it the biggest company in men’s personal care (The Telegraph, 2014) An increased social ethic and concern for the environment among consumers should also be considered a threat to the company. In Japan, Thailand and particularly in India, Unilever has attracted heavy criticism for the manufacture of so-called ‘fairness’ products. These are products that are typically aimed at women and used for lightening the skin. While such brands are a major source of income for the company allegedly, one skin lightening agent produced by the company, Fair and Lovely, is used by 80 per cent of the population of Bangladesh (Unilever Bangladesh, 2014) – the company has also come under fire for promoting Westernised standards of beauty. In Thailand, an advert for one of the company’s fairness creams was withdrawn from media outlets after widespread censure because it correlated white skin and high levels of intelligence (The Guardian, 2014). Opportunities Social media offers considerable opportunities to Unilever, particularly given its aim to reduce its advertising expenditure (The Telegraph, 2014). Social media sites are increasingly used by companies to update consumers on new products, to offer discounts and special promotions, and to invite consumers to special events that are either held online or physically (Sashi, 2012). Unilever may be able to capitalise on this trend either through corporate accounts or through brand accounts. There are considerable opportunities to the company through its extensive research and development efforts. Unilever has research facilities in England, Shanghai, Bangalore, New Jersey and Connecticut, which are working continually to develop new product lines and refine existing ones. Through this investment the company is able to regularly introducing new brands or reintroduce redesigned brands to the market. Conclusion Unilever is a unique company. The firm is dual listed, co-headquartered in two of Europe’s wealthiest cities and it offers the market a vast and very broad range of products. This strategic audit has shown that while the company is operating in a turbulent business environment, it is managing to perform well, both in terms of sales and growth. Despite the company’s strengths, there are some external threats posed by market developments, customer attitudes and the actions of its key competitors. The company leadership will need to monitor these aspects if Unilever is to meet its objective to become the largest consumables multinational company in the world. References Ahlgren, M., Gustafsson, I. B., Hall, G. (2004). Attitudes and beliefs directed towards ready-meal consumption. Food Service Technology, 4(4), 159-169. Blossfeld, H. P., Buchholz, S., Kurz, K. (Eds.). (2011). Aging populations, globalization and the labor market: Comparing late working life and retirement in modern societies. Cheltenham, UK/Northampton, MA: Edward Elgar. Dutch News (2014). Opposition MPs call on premier to explain quit the euro claims. Retrieved from http://www.dutchnews.nl/elections/election_news/opposition_mps_call_on_premier.php on 11 October 2014 Ellerman, A. D., Convery, F. J., De Perthuis, C. (2010). Pricing carbon: The European union emissions trading scheme. Cambridge: Cambridge University Press Gerstberger, C. and Yaneva, D. (2013). Household consumption expenditure national accounts. Retrieved from http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Household_consumption_expenditure_-_national_accounts on 09 October 2014 The Guardian (2014). EU exit could see Unilever cut investment in UK. Retrieved from http://www.theguardian.com/business/2014/jan/21/unilever-warning-uk-withdrawal-european-union on 09 October 2014 Headey, D., Fan, S. (2008). Anatomy of a crisis: the causes and consequences of surging food prices. Agricultural Economics, 39(1), 375-391. Huselid, M. A., Jackson, S. E., Schuler, R. S. (1997). Technical and strategic human resources management effectiveness as determinants of firm performance. Academy of Management journal, 40(1), 171-188. Hyman, R., Klarsfeld, A., Ng, E., Haq, R. (2012). Introduction: Social regulation of diversity and equality. European Journal of Industrial Relations, 18(4), 279-292. Jones, G. (2002). Unilever – a case study. Business History Review 32(12). Retrieved from http://hbswk.hbs.edu/item/3212.html on 09 October 2014 Maestas, N. Zissimopoulos, J. (2010) How longer work lives ease the crunch of population aging. Journal of Economic Perspectives. 24(1) pp. 139-160. Office for National Statistics, (2009), Health: ‘Life expectancy continues to rise’. Retrieved from http://connection.ebscohost.com/c/articles/58499152/life-expectancy-continues-rise on 09 October 2014 Putsis Jr, W. P., Bayus, B. L. (2001). An empirical analysis of firms’ product line decisions. Journal of Marketing Research, 38(1), 110-118. The Telegraph (2011). Unilever to shake up  £5.1bn global advertising spend. Retrieved from http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/8954352/Unilever-to-shake-up-5.1bn-global-advertising-spend.html on 09 October 2014 Sashi, C. M. (2012). Customer engagement, buyer-seller relationships, and social media. Management decision, 50(2), pp. 253-272 Smith, D. (2014). The State of the Middle East: An Atlas of Conflict and Resolution. London: Routledge. Taylor-Gooby, P., Stoker, G. (2011). The coalition programme: a new vision for Britain or politics as usual?. The Political Quarterly, 82(1), 4-15. Thain, G, and Bradley, J. (2014). FMCG: The Power of Fast-Moving Consumer Goods. London: Design Publications Unilever (2014). About us. Retrieved from http://www.unilever.co.uk/aboutus/ on 09 October 2014 Unilever Bangladesh (2014). Our brands. Retrieved from http://www.unilever.com.bd/our-brands/detail/Fair-and-Lovely/366071/ on 09 October 2014 Wolf, R. (2014). Dutch Turnover Tax or EU VAT? On the Permeation of EU VAT Rules in the Dutch Turnover Tax Practise. Intertax, 42(8), 525-537.

Mistreatment Of Mentally Ill Patients Social Work Essay

Mistreatment Of Mentally Ill Patients Social Work Essay People suffering from mental illness are often looked differently and do not have equal access to all the opportunities in life. Though, patients family and the health care providers can play a fundamental role in the lives of these mentally ill people. Through offering a proficient care with warmth attitude they can certainly bring an optimistic change in them. But, imagine what if these caregivers are the reason of mistreatment with mental patients? This is an ethical issue which I recently came across during my clinicals and therefore decided to explore it in depth. Thus, the following paper is an attempt to analyze this issue by integrating an ethical model, highlight its significance and to discuss the causes, effects on mental health and practical strategies to overcome this immoral issue of mistreatment with mental patients. On my clinical to psychiatric ward civil hospital I encountered a 60 years old female, married and diagnosed with obsessive-compulsive disorder (OCD). The chief complaints of patient were severe headache and aggressive behavior. Since 20 years patient had history of recurrent depressive illness characterized by weeping spells and low energy. On asking about the support system patient became gloomy and said I am alone and nobody likes to be with me and care for me. Further she said that due to her habit of cleaning things again and again her family becomes angry and speaks harshly to her. On spending some time with patient I came to know that how much she loved them but nobody came to meet her since she had got admitted. After taking history of patient that day I also observed that when my patient called the nurse to inquire about the medication timings, nurse replied rudely that how many times you will ask the same thing again and again. You are mentally ill but please let us remain in good health and then that staff nurse after making vicious gesture got out of that ward. This incident made patient further depressed. It is an issue which is ethically wrong, as caregivers who should help the patient when they are in true need are abusing them. As the professional code of ethics explains the significance of this ethical issue, which is the base of social morality that first of all, do no harm. It also emphasizes that the purpose of nonmaleficence includes not only definite harm but also the risk of harm (Clinical Ethics, 2004). Therefore, an ethical person must be constantly careful about the possible negative consequences of his words and actions with the mental patients. Furthermore, according to the world health organization, In Pakistan we come across upsetting stories about the mistreatment of mentally ill people due to societal hostilities daily (Gadit, 2008). Though, it is difficult to understand why such people are maltreated in Pakistan, an Islamic coun try where religious teachings are followed. Therefore, to discover the reasons behind this immoral deed, to identify actions to lessen this in society and also to make the caregivers inculcate this thought to support these people in their difficult times, I consider this issue as significant and therefore decided to highlight it in my paper. As defined by SAVE project of social services that mistreatment is a breach of persons human and civil rights causing despair. And, this violation can appear once or constantly (SAVE Project, 1995). Mistreatment of elderly person may include physical, psychological or financial exploitation and it can be intended or unintended. Intentional mistreatment involves a purposeful effort to inflict harm such as physical abuse or mauling. On the other hand, unintentional abuse takes place when an unplanned action results in damage, such as ignorance or a lack of desire of the care providers to offer proper care (Jones, Holestege, Holstege, 1997). As verbalized by my client that at home she was beaten harshly and was always ignored by the caregivers. Moreover, nurse also verbally mistreated the patient and showed lack of desire to care. However, the empirically generated model, which is an ethical model, provided by Fulmer Malley (1987) gives in depth details of causes and risk factors lead ing to mistreatment in mental patients. They divided the causal factors of mistreatment into four major categories including physical and mental impairment of the patients, increased strain on caregivers, family history of domestic violence and the societal attitudes. This model elucidates that domestic violence such as abuse and neglect are the behaviors which are learned at home and are passed from one generation to the next. Thus, elder abuse may be a continual phenomenon learned in childhood. Secondly, the stress on caregivers can also lead to mistreatment. Facing behaviors by the elderly mental persons like drug abuse, recurrent falls, incontinence or aggressive behaviors, the caregivers become exhausted and can lash out their resentment on these innocent beings. As happened with my client that due to her habit of cleaning things repeatedly, caregivers always offended and taunted her. Other external stressors such as loss of job, personal illness or low income can also place ov erwhelming demands on care providers which results in violent behaviors. Furthermore, this model suggests that the ill health of elderly persons in itself is a reason for abuse. Functional impairments lead to dependency on a caregiver for the activities of daily living. As these needs raises, the stress level of caregivers further increases. As faced by my patient, who was always reliant upon her family and husband for daily routine work. This created frustration for the family and at last they left her at psychiatric hospital. Lastly, there are several societal attitudes that contribute to mental persons maltreatment. Among these attitudes, Stigma is the most common in psychiatric settings. There are many reports affirming that such patients are teased in communities by unkind names (Gadit, 2008). Moreover, according to the World Health Report (2001), stigma and prejudice are the main hindrance faced by the mentally ill today, these abstain them from seeking appropriate care (Ramee la, 2004). Besides this, patients are also mistreated in the ward settings by the staffs, as occurred with my client. This is because, persons in institutional care are dependant, extremely fragile or chronically ill. In addition, problems such as low salaries, staff shortages and poor working environment increase the chances of mistreatment. (Lucas Stevenson, 2006). As the fundamental duty of all care providers is to perform efforts to improve the quality of life of patients. However, if these caregivers would show such an abusive behavior to the mental patients this will affect their psychological as well as physiological health. As shown in my client who along with psychological symptoms also suffered from insomnia and decreased appetite due to worries of being alone. Besides, as mentioned in literature that, negative behaviors and biases towards those having mental illness is the greatest hurdle to recovery (Chambers et al., 2010). Like, it was observed in my patient who lost all the hopes of being in normal condition as before. This was shown in her verbal comments that everyone thinks that I am mad and therefore behaves with me in harsh manner and I am sure I will never be fine again. This shows that how important role the caregivers and their attitude play in the development of mental patients. As very rightly said that Support has been kn own to help influence and motivate a behavior change in a positive way (Clark et al., 2005, p.20). Thus, if there would be lack of support system for these people it would lower their self esteem, intrinsic motivation and leads to decrease self concept (Lowder, 2007). If these mentally un well people are discriminated, this would hinder their ability to assimilate into society and this can lead to social isolation. Also, according to labeling theory, that once public label these people as mentally ill, their presence becomes undesirable in community hence leading them to social seclusion (Lowder, 2007). As happened with my client that when she asked her husband once to meet their relatives, he had beaten her scarcely with wooden stick just because he felt ashamed to take her in family gatherings. This affected her personality immensely and from that onwards she herself remained lonely and isolated. By reflecting upon this we can imagine that how a single dishonest action or altitude of caregivers can massively effect patients life. In addition, the interpersonal model of violence in mental health by Chappell and De Martino (2003) also agrees to the point that if patients needs and wishes are blocked till great extent, it would intensely affect patients mental health hence leading to disturbing effects such as ineffective adherence to treatment schedule and destruction of self (See appendices). Like, my patient tried several times to commit suicide in order to decrease her loneliness and suppress her aggression towards others. This show that it is very significant for caregivers to strengthen the mental health of these people rather than making them more vulnerable to harmful health consequences as conferred above. After thorough literature search I found out some practical interventions to promote the ways of reducing mistreatment with mental patients. It would be on individual, family, community and government level. At individual level, patients should be granted liberty to take decisions regarding their life and should not be tortured or harmed. This is supported by Human Rights Act (1998) that states no one shall be subjected to torture or to inhuman or degrading treatment or punishment (Clinical ethics, 2004, p.24). In addition, the stair case model illuminates intervention strategies concerning abuse prevention in 3 steps which are reluctance, recognition and rebuilding. This includes interventions such as breaking through denial, decreasing social loneliness, sorrow and self blame, providing teaching and advocacy (Loughlin Duggan, 1998). Health care professionals can integrate these interventions in their care framework. I also attempted to apply this model in my patients care. I tried to make my client verbalize her feelings by providing her concrete objects like blank paper and colors. This helped her in verbalizing her internal feelings which were not shared with others since long time. Moreover, throughout my clinical weeks I remained engaged in care through non judgmental speech and body language. As supported by literature that your speech and nature should convey respect and a non-judgmental attitude (Loughlin Duggan,1998). To lessen social isolation, I involved my client in group occupational therapy and also focused on her hobbies that were, drawing and coloring the religious names. In this way I was able to socialize her to some extent. As supported by literature that, Support groups provide a channel for people with OCD to get emotional support while learning how to manage their condition. Also, this helps victims to lessen the barriers that the memories of abuse place in the way of normal life (Davis, 2008; Child abuse, CPS facts). In addition, abuse creates sense of hopelessness and low self esteem in patients as discussed earlier therefore caregivers should be taught to encourage and praise clients on their little efforts to boost their self concept. On family level, a good communication and involvement in patient care can be a best defense against mistreatment. Moreover, providing psycho education can also enable family members to remain involved in the care. As, the stress level of caregivers can also be reduced by providing tips of care giving to them and involving in family therapy (Davis, 2008). At community level, social and health workers including community leaders should have responsibility for identifying cases of mistreatment and then organizing interventions to lessen the risk of any future abuse (Loughlin Duggan, 1998). Moreover, I recommend that the psychological counseling services as well as social gathering area for mental patients should be established in the community, where these people can socialize themselves. On government level, various laws and punishments for the abusers and extensive awareness campaigns on care and destigmatization of mental illness should be arranged (Raj, 2009). Besides, government s hould also set up monitoring system to ensure that human rights are being followed in all psychiatric facilities (Gadit, 2008). Lastly, I recommend that with the help of mass media cases of abuse with mental patients should be reported so that the strategies should be planned on local and national level to minimize the risk of any future abuse. It was a good learning experience for me to write a scholarly paper. I have learnt the importance of promoting mental health without abusive and negative attitude. Moreover, faculty facilitation and literature review helped me to learn and integrate all concepts related to the issue which will help me in my future clinical settings. In conclusion, the above provided evidences are overwhelming that the mistreatment with mental patients is the disobedience of human rights as strongly proved by human rights declaration that All human beings are born free and equal in dignity and rights. (UDHR, 2006, p.2). In addition, the paper also discussed the causes and consequences of this immoral issue of mistreatment with mental patients. Now, its the duty of caregivers to adhere to the strategies provided above, in order to offer a competent care with encouraging attitude and bring a positive change in the lives of these people.

Extramarital Affairs And Marriage :: essays research papers

Do extramarital affairs help or destroy a marriage? A lot of people say that having such affairs helped them solve the problems they had with their spouses, while other people’s marriages are destroyed by them. Do partners feel more comfortable in relationships outside their marriage and what could be the cause of that? Studies conducted by Pittman, who argues that unfaithfulness is not normal or acceptable, have shown that first-time divorce occurs in the wake of an affair; yet its also Pittman that states that ’a crisis of infidelity can reawaken a petrified marriage and therapy can save the adulterous marriage’, something in total contradiction with our traditional culture. Which should we believe than? Studies by Atwater lead us to believe that the second possibility should be seriously considered; in interviewing women engaged in extramarital affairs, she found that over half of them had improved their relationships with their husbands as a result of the affair. The fact that their needs were being met outside the marriage caused a change in their behavior in the marriage, as one woman reported: â€Å"Since I have this second relationship on-going, I have been able to draw my husband out more and get him to talk more... and to be more open in expressing my feelings with him.... I am slowly but surely trying to bring our relationship up to a level that meets more of my needs.† The expressive area seems to be the most troubled one in these marriages, as the unfaithful wives sustained. According to Atwater, extramarital relationships occur because â€Å"we are unrealistic about love and the ability of our spouse to satisfy all our sexual needs†. She concludes that there are five completely untrue myths that contribute to our faith in sexual exclusivity: one person will supply all of another’s emotional, social, and sexual needs people grow to love each other more through the years sexual exclusivity comes easily and naturally husbands and wives should be best friends extramarital affairs will destroy a marriage But lets examine this situation from the men’s point of view as well. Women and men have different expectations in extramarital relationships and while women report that their affairs are less for sexual fulfillment and more for emotional support and companionship, the most frequent reason men give for being unfaithful is either sexual rejection by their wives or the boredom of having repeated sex with the same person.

Robert Frost Home Burial - The Insensitive, Selfish Husband Essay

The Insensitive, Selfish Husband of Home Burial  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      Even in the closest of relationships, the death of a baby can separate and form a wedge between a husband and wife. Husbands and wives tend to handle the process of mourning differently, not only because of the differences between male and female, but also because of personality and the social molding in one's upbringing. In the poem, "Home Burial," Robert Frost gives a glimpse of the conflicts caused by non-communication and misunderstanding between a husband and wife upon the death of their first and only child. Their conflict is rooted in part in the husband's selfishness, revealed by his insensitivity, narrow-mindedness, and pride. The husband's selfishness is reflected in his unconscious insensitivity to his wife's feelings. The death of a child is extremely hard for anyone to deal with, but it seems to be an impossible task for the man's wife Amy. Even in just walking down the stairs from a window overlooking their family graveyard, her frequent "Looking back over her shoulder at some fear" (3) is a sign of Amy's inability to let go of her emotional hurt. The husband seems to be blind to her concern, for he has to ask her, "What is it you see / From up there always?for I want to know" (6?7). It is not until he goes to the window and looks out for awhile that he finally makes the connection that his wife is hurting from the sight of ". . . the child's mound?" (30). Amy tries to run away from confrontation with her grief, for she ". . . slid[es] downstairs; And turn[s] on [her husband] with . . . a daunting look, . . ." (32?33). The air between them might have begun to clear if her husband had not lost his temp er and lashed out saying, "Can't a man speak o... ...ring you back by force. I will!?" (116). His prideful male instinct of leadership cannot take her rebellion, and her assertive independence takes her right out the door. The difficulty of men understanding women and women understanding men can probably be traced back to creation. When life adds such things as death on top of individual personality traits, the balance in a marriage often teeters. In his personal views and ideals, the husband in Frost's poem has begun to build a brick wall between Amy and himself. Since his understanding of Amy and her grief has not moved beyond the point of self, he might be close to placing the last brick in the wall.    Works Cited Frost, Robert. "Home Burial." Introduction to Literature: Reading, Analyzing, and Writing.2nd ed. Ed. Dorothy U. Seyler and Richard A. Wilan. Englewood Cliffs: Prentice, 1990. 144?47.   

Assault and Battery

Introduction In the context of criminal law, â€Å"assault and battery† are typically components of a single offense. In tort law, â€Å"assault† and â€Å"battery† are separate, with an assault being an act which creates fear of an imminent battery, and the battery being an unlawful touching. Assault and battery are intentional torts, meaning that the defendant actually intends to put the plaintiff in fear of being battered, or intends to wrongfully touch the plaintiff.The wrongful touching need not inflict physical injury, and may be indirect (such as contact through a thrown stone, or spitting). This article describes the law of assault and battery as it is commonly applied, although the law may vary in any specific jurisdiction. Assault An assault involves: 1. An intentional, unlawful threat or â€Å"offer† to cause bodily injury to another by force; 2. Under circumstances which create in the other person a well-founded fear of imminent peril; 3. Where there exists the apparent present ability to carry out the act if not prevented.Note that an assault can be completed even if there is no actual contact with the plaintiff, and even if the defendant had no actual ability to carry out the apparent threat. For example, a defendant who points a realistic toy gun at the plaintiff may be liable for assault, even though the defendant was fifty feet away from the plaintiff and had no actual ability to inflict harm from that distance. Battery A battery is the willful or intentional touching of a person against that person’s will by another person, or by an object or substance put in motion by that other person.Please note that an offensive touching can constitute a battery even if it does not cause injury, and could not reasonably be expected to cause injury. A defendant who emphatically pokes the plaintiff in the chest with his index finger to emphasize a point may be culpable for battery (although the damages award that results ma y well be nominal). A defendant who spits on a plaintiff, even though there is little chance that the spitting will cause any injury other than to the plaintiff's dignity, has committed a battery.

King Louis Xiv of France

Absolute monarchs had a significant impact on European history and the way their nation lives today. Absolute monarchs had control over political, social and religious aspects of their nation’s life. Absolute monarch had a positive and negative effect on society and European history. From 1550 to 1800 was a time known as the Age of Absolute Monarchs. The Age of Absolute Monarchs was a period of European history when monarch had total control over laws and the power of their nation.Some well know absolute monarchs during this time period are Phillip II, Maria Theresa, King John, and Peter the Grate. An absolute monarch is a king or queen who has total control over all aspects of society. Another absolute monarch is Louis XIV. Louis XIV was born on September 5, 1638 in Saint-Germain-en-Laye. He stated to ruling at only age 13 and was also engaged in the Franco-Spanish war. When he was 22 he got married to Maria-Theresa which helped him become the most powerful monarch in Europe. During the first 20 years of Louis XIV ruling he make many contributions and achievements. Some contributions he made is that he helped build up Frances military and invaded the Spanish Netherlands . He also helped promote art such as , music, architecture, painting, and sculpture. and managed to reduce Frances taxes. Louis XIV also help stabilized France by building up its power. Louis XIV also had some negatives effects on France. One negative impact he had on France is that he lead France into debt.He also demanded that the nation convert to catholic or else he would leave France. A positive effect is that Louis the Great had was that he reduced France’s taxes and had a major impact on the arts. Absolute monarchs had a significant impact on European society. Their total control over their nation allowed them to make positive and negative choices that effect the way their nation lives today. The paragraphs above show how Louis XIV contributed to European history.